Smartphones control our focus throughout the day. They came to change the way we interact with the world around us, including the way we work.
When it comes to travel and hospitality, mobile phones have dramatically changed the business for the benefit of the consumer. And with expectations for mobile interactivity increasing, consumers become more demanding at your fingertips due to the type of service they offer.
Here are a few statistics that will help you understand how well the mobile industry is growing.
TripAdvisor is the most popular mobile application in the tourism industry, with over 230 million downloads and 150 million monthly active users.
Mobile bookings on travel increased 1700% from 2011 to 2015, increasing from 1% to 18% of online revenue.
40% of travel sales came from mobile sales in 2017, which will reach 50% by 2021.
88% of vacationers will go to a different app or website if they don't meet your needs
More than 50% of travelers have no destination when planning their travel – and 60% will search their next destination on their mobile device
1 of three boarding houses will be delivered by 2019 by mobile means
66% of users prefer restaurants with a premium scheme, and 78% will use mobile apps if they offer discounts.
The bottom line is here to stay mobile. In fact, it will be more important to the consumer's daily life, so it's important to adjust your hospitality to most of your pocket.
The hospitality industry invests a lot in online marketing (about $ 6 billion in 2016, to give you an idea) and uses it to attract customers and manage conversions. But only online advertising that uses paid advertising loses its appeal.
More and more the company is revising its strategy and trying to incorporate mobile experience at every stage of its travel experience – from research to sharing travel and hotel reviews.
The Role of Mobile in Research Phase
Previously, your travel research did not necessarily involve network browsing. After a short search, I called a travel agent online and took him to the package. believe that you will receive a discount.
Travelers these days have their research skills. and are proud of their ability to create a great experience while signing the best deals for themselves. Many studies lead them to social networking sites like Facebook, Pinterest, Instagram, and user review platforms such as TripAdvisor and Lonely Planet.
This means you need to encourage your existing customers to share their travels online. Sharing notes, comments, photos, using custom hashtags and blogging are popular strategies for inviting you to contribute.
But don't leave them all to your guests. Hotels should also take an active part in the creation and distribution of high quality content. Focus on the values that motivate your potential customers to think. "These guys know what they're talking about when traveling, so I'll check them out!"And don't forget to optimize your content for smartphones, because looking at PCs is too old. Also, partner with experts, experts, and influencers to enrich and secure your content.
Now that you've created valuable content, make sure it is found on Google. Have a strong SEO strategy to show you the best search results. Also get a Google Business Listing for your hotel and provide NAP (Name, Address and Phone Number) on platforms like Yelp, Yahoo, Foursquare and TripAdvisor.
A virtual concierge is even better. Guests can access this service on their mobile phones, view your hotel's capabilities, check out local sights or even look at development opportunities. You should use the power of video to give them online tours as well.
For booking Arrivals
There is always a gap between when guests book a hotel when they arrive. This period is rarely used by businesses, but you can connect some of your ideas with your guest and offer value-added services.
Communicate with your guests on mobile phones, but not in spam. Give them helpful information about the place, familiarize yourself with the sightseeing options, and keep them informed about what is happening around the hotel. If they want something, they can reserve their seats using their smart phones.
With the help of a mobile application, you can also cancel the sign-in line and other procedures. Guests can select rooms, select add-ins and check without any hassle to control their stay. This will not only release your staff for other aspects of your business, but you will also earn points for being active.
Hotel Lobby and Stay
People come from not seeing your lobby because there is nothing to watch. You can change this and use this space to interact with your guests using their mobile phones.
SoftBank's humanoid robot Pepper is really one of the innovations that caught my eye. This robot provides customers with a good way to access the gamut of mobile services that you may have on the go while making access to customer services and applications.
Pepper can also be programmed to chat with customers, answer questions and provide direction – its functionality is like Amazon's Alexa. Together with pepper there is a robot who can dance in front of customers, look around, play music, turn on the lights, turn on the red and even make a cool selfie with passersby.
Peppers can even capture email addresses and phone numbers and can be programmed to send customers messages before and after your mobile applications, loyalty programs, and more remain in the hotel. You can also get the information you need to create a truly personal experience for your guests the Now, the reason why most hotels look mobile is positive.
Finally, your application
Maybe you were wondering when we would get to this job because we covered most of it. We will try and not believe why you need an application, but know that a mobile site is not enough. Apps take them to the next level and take advantage of the mobile advantage as much as possible, given the industry competition.
An ideal application should have the following features:
Ergonomic design, intuitive user interface
Careful selection of key features
Cross-platform compatibility (iOS, Android, etc.)
Convenient order options
News – Local and industry related
Rear end analyst
Photo gallery / virtual tour
Integration into the loyalty program
Flight details, weather updates, dynamism
Social network sharing request
As technology becomes more personalized and mobile, your hospitality business should not be left behind. While these suggestions are extensive, consider doing a few (not all) of them to see the impetus you receive – personal experience is the best teacher.
All that said and done, the mobile badge has really created wonders for your brand image and allows you to interact more effectively with your guests. In addition, it also allows me to rise above the competitive pace that sounds like a win!