Google Ranking Factors Overview

Google sorting algorithm

This is a brief look at the number of factors that Google takes into account in the ranking algorithm. So this is actually the sorting algorithm.

Domain level connection features aka "Domain Authority" is the first ranking factor. You can consider the domain authority as all links to other sites pointing to all the pages of your website. In addition to evaluating the content (keywords) on your website, Google is also interested in the links of other sites to your site by linking to your pages. Google Algorithm has many features in domain authority. the number of links, the quality of the websites that link to your site, and so on.

The second factor is the page level attribute or "Page Authority". Unlike the domain authority that looks at all the links to all the pages of your website, the page level index only looks at the page level.

The list below has page-level keywords and content features aka "Keyword Targeting". These are your keywords in the spotlight. If your keyword is "cell phone repair", you will probably be sure that your website has the exact keyword stage that you are targeting. It is recommended that you also include the actual keywords you choose based on the Google theme modeling algorithm. Existing changes are related or related keywords, which can be "screen", "battery" or phone models or manufacturer names in connection with the repair of your mobile phone.

Page level, key agnostic features are another ranking factor. This includes page loading speed, mobile friendlyness, uniqueness of content, size / length and so on. Includes. If many people are looking for a keyword on their mobile phone and want to find it in search results, you need to make sure your website is mobile. Similarly, if people are looking for a deep topic and are looking for the latest private research on the Internet and want your website to be featured in search results, you want your website to have a very special page with unique and relevant content.

Targeting, data inquiry and traffic. This factor is making progress, and a few years ago, nobody considered it one of the factors to rank. Speaking of engagement, traffic and data, I mean things like pogo adhesion and survey success.

Pogo is best illustrated by pasting. Say you're looking for a word on Google. Google will display a list of results after submitting your query. Then click on the first result in this list to enter the web page, but immediately return to the search list and tap the second result. What Google shows is not the best of the first result, because you haven't had time to explore, but have gone back and chose another one. You have to make sure that it doesn't happen on your website because it's a good survey or good practice from Google.

Domain level, brand features. Another factor that Google wants to see. This includes direct visit, branded search, brand proximity. What this means is that Google looks at your domain and says, "OK, this domain is really about a particular topic … let's rank them higher on questions about the subject." For example, you may have seen many hotel reviews from TripAdvisor. Therefore, if you search for a vacation or hotel inquiry, you will often stumble and result from TripAdvisor. And once you connect with TripAdvisor websites, you add their brand names to your next hotel survey request. What Google & # 39; s saying is "maybe we should rank this brand higher in our results when people search without adding a brand."

Similarity to domain level, brand features, domain level, theme, and keywords is the relationship of your domain name to a specific topic or keyword. For example,, an online marketing and SEO software provider, has a positive relationship with the word "SEO." If you add in your questions, the word can be found in search results. The reason for this is that Google has a theme relationship with

Skip to the next factor with domain level, keyword agnostic features. As an agnostic feature of the page level, this factor focuses on the domain level. TLD extensions, spam levels, trust alarms, traffic data are all of the domain's agnostic features. TLD top-level domain,, and more. Google has marked this domain as spam, has other valid domain names, has no contact details, etc. It checks such things.

The nature of social engagement. It is the latter, but not the most important. It is argued that this factor is not very important, although more recommendations from leading SEO analytics providers emphasize their indirect role in the ranking algorithm. This includes tweets, Facebook, Google+ likes and shares.